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Harley-Davidson HOG Gross margin

Gross margin at other companies

Polaris logo
PolarisPII
21.2%+2.0pp
Ford Motor Company logo
Ford Motor CompanyF
13.4%-0.1pp
D.R. Horton logo
D.R. HortonDHI
22.6%-2.2pp
LiveWire Group logo
LiveWire GroupLVWR
-11.1%-4.5pp
Legacy Housing Corporation logo
Legacy Housing CorporationLEGH
49.8%-0.8pp
Motorcar Parts of America logo
Motorcar Parts of AmericaMPAA
20.2%-0.1pp

Other financials

Income statement

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Revenue$1.2B-5.9%
Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$12.9M-63.7%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.67B-9.1%
Enterprise value$2.59B-58.8%
P/E4.5×+1.1×
P/S0.6×0.0×

Profitability

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Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

Based on trailing twelve months.

The source filing: Harley-Davidson’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 5, 2026, 4:02 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000793952-26-000061

FAQ

What is Harley-Davidson's gross margin?
Harley-Davidson (HOG) reported gross margin of 33.4% in Q2 2026.
How has Harley-Davidson's gross margin changed year-over-year?
Harley-Davidson's gross margin decreased by 21.1% year-over-year, from 42.3% to 33.4%.
What is the long-term trend for Harley-Davidson's gross margin?
Over 5 years (2020 to 2025), Harley-Davidson's gross margin has grown at a -0.6% compound annual growth rate (CAGR), from 39.9% to 38.7%.
What does gross margin mean?
Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.

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