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Harley-Davidson HOG Gross margin

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Other financials

Income statement

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Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

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Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

gross profit/total revenue=35.9%

Based on trailing twelve months.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's gross margin?
Harley-Davidson (HOG) reported gross margin of 35.9% in Q1 2026.
How has Harley-Davidson's gross margin changed year-over-year?
Harley-Davidson's gross margin decreased by 15.4% year-over-year, from 42.5% to 35.9%.
What is the long-term trend for Harley-Davidson's gross margin?
Over 5 years (2020 to 2025), Harley-Davidson's gross margin has grown at a -0.6% compound annual growth rate (CAGR), from 39.9% to 38.7%.
What does gross margin mean?
Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.