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Harley-Davidson HOG Free cash flow margin

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Other financials

Income statement

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Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

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Gross margin35.9%-6.5pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

free cash flow/total revenue=18.4%

Based on trailing twelve months.

The official record: Harley-Davidson’s 10-Q, filed August 6, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's free cash flow margin?
Harley-Davidson (HOG) reported free cash flow margin of 18.4% in Q2 2025.
How has Harley-Davidson's free cash flow margin changed year-over-year?
Harley-Davidson's free cash flow margin increased by 48.9% year-over-year, from 12.3% to 18.4%.
What is the long-term trend for Harley-Davidson's free cash flow margin?
Over 3 years (2020 to 2024), Harley-Davidson's free cash flow margin has grown at a -13.5% compound annual growth rate (CAGR), from 25.8% to 16.7%.
What does free cash flow margin mean?
Free cash flow (operating cash flow minus capital expenditures) as a percentage of revenue, trailing twelve months. Measures how efficiently revenue converts into discretionary cash.