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Harley-Davidson HOG Price / earnings

Price / earnings at other companies

PolarisPII

56.9×+42.4×

Ford Motor CompanyF

10.1×—

D.R. HortonDHI

12.5×+3.2×

Ally FinancialALLY

8.7×-28.7×

LAD

Lithia MotorsLAD

8.2×-1.0×

OPENLANE, IncOPLN

16.3×—

Other financials

Income statement

Revenue$1.2B-11.8%

Gross profit$378.4M-32.2%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Total assets$7.2B-41.5%

Cash flow

Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/S0.6×-0.2×

Profitability

Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

market cap/net income=8.6×

Based on the most recent quarter.

The official record: Harley-Davidson’s 10-Q, filed November 5, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's price / earnings?: Harley-Davidson (HOG) reported price / earnings of 8.6× in Q3 2024.
How has Harley-Davidson's price / earnings changed year-over-year?: Harley-Davidson's price / earnings increased by 32.7% year-over-year, from 6.5× to 8.6×.
What is the long-term trend for Harley-Davidson's price / earnings?: Over 2 years (2021 to 2023), Harley-Davidson's price / earnings has grown at a -9.7% compound annual growth rate (CAGR), from 8.9× to 7.2×.
What does price / earnings mean?: Market capitalization at the quarter end divided by trailing-twelve-month net income. The price the market pays for each dollar of trailing earnings.