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Harley-Davidson

HOG

Harley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning.

Market cap
$2.66B-15.8%
Net income$589.5M-16.4%
Free cash flow$264.8M-71.3%
EPS (diluted)$4.95-7.1%
Trailing twelve months · change vs. prior year

Earnings

Next report

Date not yet announced

Financials

Q2 2026

Income statement

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Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.7B-64.6%
Total equity$3.1B-6.1%

Cash flow

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Operating cash flow$168.3M-54.3%
CapEx-$76.5M-315%
Free cash flow$91.9M-72.4%

Valuation & ratios

Valuation

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Market cap$2.66B-15.8%
Enterprise value$2.56B-59.0%
P/E4.5×

Returns & leverage

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Debt / equity0.6×-0.9×

Segments

By product

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Parts and accessories$177.0M-5.3%
Apparel$56.1M+1.5%
Licensing$6.3M

By segment

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Non-Financial Services Entities$1.1B+5.8%
LiveWire$9.1M+51.6%

Competitors

Profile

Harley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning. The company designs and markets a diverse range of internal combustion and electric motorcycles while providing comprehensive financial services to support its dealer network and retail customers. Its value proposition centers on high-quality engineering, distinctive styling, and the cultivation of a passionate global riding community.

Competitive position

A dominant leader in the heavyweight motorcycle market with a premium pricing strategy and high brand loyalty, though facing increasing competition from electric vehicle specialists and traditional global manufacturers.

GeographiesUnited States, Canada, Europe, Middle East, Africa, Asia Pacific, Latin America
Customer segmentsB2B, B2C, High-net-worth individuals, Outdoor enthusiasts
Business modelManufacturing, Direct-to-Consumer, Franchise/Dealer Network, Licensing, Captive Finance
SuppliersSteel and aluminum suppliers, Electronic fuel injection system manufacturers, Battery cell producers, Semiconductor manufacturers, Tire and seat suppliers
CustomersIndependent authorized dealerships, Third-party distributors, Retail motorcycle riders, Licensed product consumers
Listed1986
Employees6.4K
CEOArthur Francis Starrs
FilingsSEC EDGAR

Questions, answered.

What is Harley-Davidson's market cap?
Harley-Davidson (HOG) has a market capitalization of $2.7B and trades on NYSE.
Who are Harley-Davidson's competitors?
Harley-Davidson's key competitors include Polaris Inc., Ford Motor Company, D.R. Horton Inc., and others. These companies compete in similar markets and product categories.
Who does Harley-Davidson partner with?
Harley-Davidson's notable partners include Hero MotoCorp, Visa.
What subsidiaries does Harley-Davidson have?
Harley-Davidson's subsidiaries include Eaglemark Savings Bank, Eaglemark Insurance Company Ltd., STACYC.
Where is Harley-Davidson headquartered?
Harley-Davidson is headquartered in United States of America and employs approximately 6,400 people. It has been publicly traded since 1986.