Harley-Davidson
HOGHarley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning.
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Q2 2026Valuation & ratios
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Profile
Harley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning. The company designs and markets a diverse range of internal combustion and electric motorcycles while providing comprehensive financial services to support its dealer network and retail customers. Its value proposition centers on high-quality engineering, distinctive styling, and the cultivation of a passionate global riding community.
A dominant leader in the heavyweight motorcycle market with a premium pricing strategy and high brand loyalty, though facing increasing competition from electric vehicle specialists and traditional global manufacturers.
Questions, answered.
- What is Harley-Davidson's market cap?
- Harley-Davidson (HOG) has a market capitalization of $2.7B and trades on NYSE.
- Who are Harley-Davidson's competitors?
- Harley-Davidson's key competitors include Polaris Inc., Ford Motor Company, D.R. Horton Inc., and others. These companies compete in similar markets and product categories.
- Who does Harley-Davidson partner with?
- Harley-Davidson's notable partners include Hero MotoCorp, Visa.
- What subsidiaries does Harley-Davidson have?
- Harley-Davidson's subsidiaries include Eaglemark Savings Bank, Eaglemark Insurance Company Ltd., STACYC.
- Where is Harley-Davidson headquartered?
- Harley-Davidson is headquartered in United States of America and employs approximately 6,400 people. It has been publicly traded since 1986.