What is Harley-Davidson's market cap?

Harley-Davidson (HOG) has a market capitalization of $2.6B and trades on NYSE.

What is Harley-Davidson's revenue and profitability?

Harley-Davidson generated $4.2B in trailing twelve-month revenue with net income of $589.5M, representing a net margin of 10.8%. Gross margin stands at 33.4%. The latest reported period is Q2 2026.

Who are Harley-Davidson's competitors?

Harley-Davidson's key competitors include Polaris Inc., Ford Motor Company, D.R. Horton Inc., and others. These companies compete in similar markets and product categories.

Who does Harley-Davidson partner with?

Harley-Davidson's notable partners include Hero MotoCorp, Visa.

What subsidiaries does Harley-Davidson have?

Harley-Davidson's subsidiaries include Eaglemark Savings Bank, Eaglemark Insurance Company Ltd., STACYC.

Where is Harley-Davidson headquartered?

Harley-Davidson is headquartered in United States of America and employs approximately 6,400 people. It has been publicly traded since 1986.

Harley-Davidson (HOG) Stock Fundamentals & Financials

Harley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning.

Market cap

$2.58B-21.1%

Revenue$4.2B-5.3%

Net income$589.5M-16.4%

EPS (diluted)$4.95-7.1%

Trailing twelve months · change vs. prior year

Earnings

Q2 2026 report

July 23, 2026

Revenue$1.1BMiss by $63.2M EPS$0.75Beat by $0.10

Read the full report

Next report

Nov 3, 2026 (in a month)

Revenue estimate$1.1B

EPS estimate$0.46

Financials

Q2 2026

Income statement

See full

Revenue$1.2B-5.9%

Gross profit$421.1M-24.3%

Operating income$76.0M-32.4%

Net income$79.8M-25.8%

EPS (diluted)$0.75-14.8%

Balance sheet

See full

Cash & equivalents$1.9B+19.4%

Total debt$1.8B-63.3%

Total equity$3.1B-6.6%

Total assets$7.2B-39.9%

Cash flow

See full

CapEx$12.9M-63.7%

Valuation & ratios

Valuation

See full

Market cap$2.58B-21.1%

Enterprise value$2.5B-54.9%

P/E4.4×—

P/S0.6×-0.1×

Profitability

See full

Gross margin33.4%-8.9pp

Returns & leverage

See full

Debt / equity0.6×-0.9×

Current ratio1.9×+0.5×

Segments

By product

See full

Motorcycle finished goods$848.1M+9.0%

Parts and accessories$177.0M-5.3%

Apparel$56.1M+1.5%

Licensing$6.3M+6.0%

By segment

See full

Non-Financial Services Entities$1.1B+5.8%

LiveWire$9.1M+51.6%

Competitors

By market cap

Ford Motor Company$48.9B+0.6%

D.R. Horton$38.3B-25.0%

Ally Financial$11.5B-4.2%

Polaris$3.0B-15.4%

Harley-Davidson$2.6B-24.7%

Legacy Housing Corporation$694.2M+6.9%

LiveWire Group$318.4M-69.2%

Motorcar Parts of America$195.8M-36.7%

By revenue growth

LiveWire Group+31.3%

Polaris+8.4%

Ford Motor Company+1.5%

Motorcar Parts of America-0.8%

Legacy Housing Corporation-2.6%

D.R. Horton-3.5%

Harley-Davidson-5.3%

By net margin

Legacy Housing Corporation28.56%-1.4pp

Ally Financial16.47%—

Harley-Davidson10.77%-1.9pp

D.R. Horton9.15%-2.3pp

Motorcar Parts of America-0.529%-0.7pp

Polaris-3.5%-1.9pp

Ford Motor Company-3.92%-5.6pp

LiveWire Group-234.48%+116pp

Profile

Harley-Davidson is a premier global manufacturer of heavyweight motorcycles, parts, and accessories, recognized for its iconic brand heritage and premium positioning. The company designs and markets a diverse range of internal combustion and electric motorcycles while providing comprehensive financial services to support its dealer network and retail customers. Its value proposition centers on high-quality engineering, distinctive styling, and the cultivation of a passionate global riding community.

Competitive position

A dominant leader in the heavyweight motorcycle market with a premium pricing strategy and high brand loyalty, though facing increasing competition from electric vehicle specialists and traditional global manufacturers.

GeographiesUnited States, Canada, Europe, Middle East, Africa, Asia Pacific, Latin America

Customer segmentsB2B, B2C, High-net-worth individuals, Outdoor enthusiasts

Business modelManufacturing, Direct-to-Consumer, Franchise/Dealer Network, Licensing, Captive Finance

SuppliersSteel and aluminum suppliers, Electronic fuel injection system manufacturers, Battery cell producers, Semiconductor manufacturers, Tire and seat suppliers

CustomersIndependent authorized dealerships, Third-party distributors, Retail motorcycle riders, Licensed product consumers

CountryUnited States of America

Listed1986

Employees6.4K

CEOArthur Francis Starrs

SectorConsumer Cyclical

IndustryAuto - Recreational Vehicles

Websiteharley-davidson.com

FilingsSEC EDGAR

FAQ

What is Harley-Davidson's market cap?: Harley-Davidson (HOG) has a market capitalization of $2.6B and trades on NYSE.
What is Harley-Davidson's revenue and profitability?: Harley-Davidson generated $4.2B in trailing twelve-month revenue with net income of $589.5M, representing a net margin of 10.8%. Gross margin stands at 33.4%. The latest reported period is Q2 2026.
Who are Harley-Davidson's competitors?: Harley-Davidson's key competitors include Polaris Inc., Ford Motor Company, D.R. Horton Inc., and others. These companies compete in similar markets and product categories.
Who does Harley-Davidson partner with?: Harley-Davidson's notable partners include Hero MotoCorp, Visa.
What subsidiaries does Harley-Davidson have?: Harley-Davidson's subsidiaries include Eaglemark Savings Bank, Eaglemark Insurance Company Ltd., STACYC.
Where is Harley-Davidson headquartered?: Harley-Davidson is headquartered in United States of America and employs approximately 6,400 people. It has been publicly traded since 1986.

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