What is Harley-Davidson's total revenue?

Harley-Davidson (HOG) reported total revenue of $1.17B in Q1 2026.

How has Harley-Davidson's total revenue changed year-over-year?

Harley-Davidson's total revenue decreased by 11.8% year-over-year, from $1.33B to $1.17B.

What is the long-term trend for Harley-Davidson's total revenue?

Over 4 years (2021 to 2025), Harley-Davidson's total revenue has grown at a -4.3% compound annual growth rate (CAGR), from $5.34B to $4.47B.

What does total revenue mean?

The aggregate of all revenue from the company's operations — the top line from which all profitability metrics are derived.

Harley-Davidson HOG Total Revenue

Total Revenue at other companies

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$43.25B+6.4%

D.R. HortonDHI

$7.56B-2.3%

Ally FinancialALLY

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LAD

Lithia MotorsLAD

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OPENLANE, IncOPLN

$527.9M+14.7%

Segments

By product

See full

Motorcycle finished goods$836.29M-3.2%

Parts and accessories$142.24M-0.8%

Apparel$57.31M0.0%

Licensing$6.05M+97.8%

By geography

See full

EMEA$538.78M-7.8%

Other countries$255.34M-3.3%

Australia and New Zealand$105.86M-11.7%

By segment

See full

Non-Financial Services Entities$1.06B-2.4%

LiveWire$5.12M+86.5%

Other financials

Income statement

See full

Gross profit$378.4M-32.2%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

See full

Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Total assets$7.2B-41.5%

Cash flow

See full

Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

See full

Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/E4.2×+1.0×

P/S0.6×-0.2×

Profitability

See full

Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

See full

Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's total revenue?: Harley-Davidson (HOG) reported total revenue of $1.17B in Q1 2026.
How has Harley-Davidson's total revenue changed year-over-year?: Harley-Davidson's total revenue decreased by 11.8% year-over-year, from $1.33B to $1.17B.
What is the long-term trend for Harley-Davidson's total revenue?: Over 4 years (2021 to 2025), Harley-Davidson's total revenue has grown at a -4.3% compound annual growth rate (CAGR), from $5.34B to $4.47B.
What does total revenue mean?: The aggregate of all revenue from the company's operations — the top line from which all profitability metrics are derived.