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Harley-Davidson HOG Total Revenue

Total Revenue at other companies

Polaris logo
PolarisPII
$2.02B+9.2%
Ford Motor Company logo
Ford Motor CompanyF
$48.3B-3.8%
D.R. Horton logo
D.R. HortonDHI
$9.23B0.0%
LiveWire Group logo
LiveWire GroupLVWR
$9.12M+55.2%
Legacy Housing Corporation logo
Legacy Housing CorporationLEGH
$66.35M+32.3%
Ally Financial logo
Ally FinancialALLY
$2.1B+36.4%

Segments

By product

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Motorcycle finished goods$848.06M+9.0%
Parts and accessories$176.95M-5.3%
Apparel$56.07M+1.5%
Licensing$6.3M+6.0%

By geography

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EMEA$538.78M-7.8%
Other countries$255.34M-3.3%
Australia and New Zealand$105.86M-11.7%

By segment

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Non-Financial Services Entities$1.1B+5.8%
LiveWire$9.11M+51.6%

Other financials

Income statement

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Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$12.9M-63.7%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.67B-9.1%
Enterprise value$2.59B-58.8%
P/E4.5×+1.1×
P/S0.6×0.0×

Profitability

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Gross margin33.4%-8.9pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The source filing: Harley-Davidson’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:02 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000793952-26-000061
Line itemThree months ended / June 30,2026Three months ended / June 30,2025Six months ended / June 30,2026Six months ended / June 30,2025
Revenue:
Motorcycles and related products$1,113,394$1,049,660$2,173,981$2,133,909
Financial services117,043257,438228,987502,399
1,230,4371,307,0982,402,9682,636,308
Costs and expenses:
Motorcycles and related products cost of goods sold809,316750,7931,603,4491,521,579
Financial services interest expense30,56293,57469,859182,508
Financial services provision for credit losses17,64349,73830,796103,072

Item 1. Financial Statements

FAQ

What is Harley-Davidson's total revenue?
Harley-Davidson (HOG) reported total revenue of $1.23B in Q2 2026.
How has Harley-Davidson's total revenue changed year-over-year?
Harley-Davidson's total revenue decreased by 5.9% year-over-year, from $1.31B to $1.23B.
What is the long-term trend for Harley-Davidson's total revenue?
Over 4 years (2021 to 2025), Harley-Davidson's total revenue has grown at a -4.3% compound annual growth rate (CAGR), from $5.34B to $4.47B.
What does total revenue mean?
The aggregate of all revenue from the company's operations — the top line from which all profitability metrics are derived.

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