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Harley-Davidson HOG Price / sales

Price / sales at other companies

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PolarisPII
0.5×+0.2×
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Ford Motor CompanyF
0.3×+0.1×
D.R. Horton logo
D.R. HortonDHI
1.4×+0.2×
LiveWire Group logo
LiveWire GroupLVWR
7.3×-38.1×
Legacy Housing Corporation logo
Legacy Housing CorporationLEGH
3.5×+0.5×
Ally Financial logo
Ally FinancialALLY
1.4×0.0×

Other financials

Income statement

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Revenue$1.2B-5.9%
Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$12.9M-63.7%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.67B-9.1%
Enterprise value$2.59B-58.8%
P/E4.5×+1.1×

Profitability

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Gross margin33.4%-8.9pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

Based on the most recent quarter.

The source filing: Harley-Davidson’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 5, 2026, 4:02 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000793952-26-000061

FAQ

What is Harley-Davidson's price / sales?
Harley-Davidson (HOG) reported price / sales of 0.6× in Q2 2026.
How has Harley-Davidson's price / sales changed year-over-year?
Harley-Davidson's price / sales decreased by 5.1% year-over-year, from 0.6× to 0.6×.
What is the long-term trend for Harley-Davidson's price / sales?
Over 5 years (2020 to 2025), Harley-Davidson's price / sales has grown at a -17.2% compound annual growth rate (CAGR), from 1.4× to 0.5×.
What does price / sales mean?
Market capitalization at the quarter end divided by trailing-twelve-month revenue. The price the market pays for each dollar of sales.

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