What is Harley-Davidson's gross profit?

Harley-Davidson (HOG) reported gross profit of $378.4M in Q1 2026.

How has Harley-Davidson's gross profit changed year-over-year?

Harley-Davidson's gross profit decreased by 32.2% year-over-year, from $558.42M to $378.4M.

What is the long-term trend for Harley-Davidson's gross profit?

Over 4 years (2021 to 2025), Harley-Davidson's gross profit has grown at a -4.6% compound annual growth rate (CAGR), from $2.09B to $1.73B.

What does gross profit mean?

Revenue minus cost of revenue — the profit available to cover operating expenses, representing the company's pricing power and production efficiency.

Harley-Davidson HOG Gross Profit

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Segments

By segment

See full

Non-Financial Services Entities$266.99M-15.3%

LiveWire-$535K+70.0%

Other financials

Income statement

See full

Revenue$1.2B-11.8%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

See full

Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Total assets$7.2B-41.5%

Cash flow

See full

Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

See full

Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/E4.2×+1.0×

P/S0.6×-0.2×

Profitability

See full

Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

See full

Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

$1.2Btotal revenue−$794.1Mtotal cost of revenue=$378.4M

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's gross profit?: Harley-Davidson (HOG) reported gross profit of $378.4M in Q1 2026.
How has Harley-Davidson's gross profit changed year-over-year?: Harley-Davidson's gross profit decreased by 32.2% year-over-year, from $558.42M to $378.4M.
What is the long-term trend for Harley-Davidson's gross profit?: Over 4 years (2021 to 2025), Harley-Davidson's gross profit has grown at a -4.6% compound annual growth rate (CAGR), from $2.09B to $1.73B.
What does gross profit mean?: Revenue minus cost of revenue — the profit available to cover operating expenses, representing the company's pricing power and production efficiency.