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Harley-Davidson HOG Total Cost of Revenue

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Segments

By segment

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Non-Financial Services Entities$788.48M+2.9%
LiveWire$5.65M+24.9%

Other financials

Income statement

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Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

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Gross margin35.9%-6.5pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's total cost of revenue?
Harley-Davidson (HOG) reported total cost of revenue of $794.13M in Q1 2026.
How has Harley-Davidson's total cost of revenue changed year-over-year?
Harley-Davidson's total cost of revenue increased by 3.0% year-over-year, from $770.79M to $794.13M.
What is the long-term trend for Harley-Davidson's total cost of revenue?
Over 4 years (2021 to 2025), Harley-Davidson's total cost of revenue has grown at a -4.1% compound annual growth rate (CAGR), from $3.24B to $2.74B.
What does total cost of revenue mean?
The aggregate of all direct costs attributable to producing goods and delivering services that generated the company's revenue, including materials, labor, and overhead.