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Harley-Davidson HOG Return on equity

Return on equity at other companies

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PolarisPII
-45.1%-48.2pp
Ford Motor Company logo
Ford Motor CompanyF
-14.8%-26.3pp
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D.R. HortonDHI
13.2%-4.6pp
Ally Financial logo
Ally FinancialALLY
9.4%+7.2pp
LAD
Lithia MotorsLAD
10.8%-2.1pp
OPENLANE, Inc logo
OPENLANE, IncOPLN
14.4%+5.0pp

Other financials

Income statement

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Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

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Gross margin35.9%-6.5pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

Based on trailing twelve months.

The official record: Harley-Davidson’s 10-Q, filed November 5, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's return on equity?
Harley-Davidson (HOG) reported return on equity of 17.7% in Q3 2024.
How has Harley-Davidson's return on equity changed year-over-year?
Harley-Davidson's return on equity decreased by 24.5% year-over-year, from 23.5% to 17.7%.
What is the long-term trend for Harley-Davidson's return on equity?
Over 2 years (2021 to 2023), Harley-Davidson's return on equity has grown at a -13.1% compound annual growth rate (CAGR), from 30.4% to 23%.
What does return on equity mean?
Trailing-twelve-month net income divided by average shareholders' equity (average of the start and end of the trailing-twelve-month window). Measures the profit generated on each dollar of shareholder capital.