What is Harley-Davidson's total assets?

Harley-Davidson (HOG) reported total assets of $7.25B in Q1 2026.

How has Harley-Davidson's total assets changed year-over-year?

Harley-Davidson's total assets decreased by 41.5% year-over-year, from $12.38B to $7.25B.

What is the long-term trend for Harley-Davidson's total assets?

Over 5 years (2020 to 2025), Harley-Davidson's total assets has grown at a -7.7% compound annual growth rate (CAGR), from $12.01B to $8.04B.

What does total assets mean?

The sum of everything the company owns — current assets, property, investments, goodwill, intangibles, and all other assets.

Harley-Davidson HOG Total Assets

Total Assets at other companies

PolarisPII

$5.24B-3.8%

Ford Motor CompanyF

$282.43B-0.7%

D.R. HortonDHI

$35.57B-0.3%

Ally FinancialALLY

$197.27B+2.0%

LAD

Lithia MotorsLAD

$25.75B+9.7%

OPENLANE, IncOPLN

$4.9B+1.9%

Segments

By segment

See full

Non-Financial Services Entities$3.76B+6.8%

Financial Services Entities$3.36B-61.6%

LiveWire$127.62M-0.5%

Other financials

Income statement

See full

Revenue$1.2B-11.8%

Gross profit$378.4M-32.2%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

See full

Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Cash flow

See full

Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

See full

Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/E4.2×+1.0×

P/S0.6×-0.2×

Profitability

See full

Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

See full

Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Reported directly by Harley-Davidson in its filing.

Tagged under the XBRL concept us-gaap:Assets.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's total assets?: Harley-Davidson (HOG) reported total assets of $7.25B in Q1 2026.
How has Harley-Davidson's total assets changed year-over-year?: Harley-Davidson's total assets decreased by 41.5% year-over-year, from $12.38B to $7.25B.
What is the long-term trend for Harley-Davidson's total assets?: Over 5 years (2020 to 2025), Harley-Davidson's total assets has grown at a -7.7% compound annual growth rate (CAGR), from $12.01B to $8.04B.
What does total assets mean?: The sum of everything the company owns — current assets, property, investments, goodwill, intangibles, and all other assets.