Skip to content
OpenCapital
Get started

Harley-Davidson HOG Asset turnover

Asset turnover at other companies

Polaris logo
PolarisPII
1.4×+0.1×
Ford Motor Company logo
Ford Motor CompanyF
0.7×0.0×
D.R. Horton logo
D.R. HortonDHI
0.9×-0.1×
Ally Financial logo
Ally FinancialALLY
0×0.0×
LAD
Lithia MotorsLAD
1.5×-0.1×
OPENLANE, Inc logo
OPENLANE, IncOPLN
0.4×0.0×

Other financials

Income statement

See full
Revenue$1.2B-11.8%
Gross profit$378.4M-32.2%
Operating income$23.5M-85.4%
Net income$24.8M-81.4%
EPS (diluted)$0.22-79.4%

Balance sheet

See full
Cash & equivalents$1.8B-6.5%
Total debt$1.7B-69.1%
Total equity$3.1B-3.7%
Total assets$7.2B-41.5%

Cash flow

See full
Operating cash flow-$228.0M-261%
CapEx$31.8M+6.1%
Free cash flow-$259.8M-333%

Valuation

See full
Market cap$2.69B-28.1%
Enterprise value$2.59B-67.9%
P/E4.2×+1.0×
P/S0.6×-0.2×

Profitability

See full
Gross margin35.9%-6.5pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

See full
Return on equity17.7%-5.8pp
Debt / equity0.6×-1.2×
Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

total revenue/total assets=0.4×

Based on trailing twelve months.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

Ask your AI about Harley-Davidson's asset turnover.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Harley-Davidson's asset turnover?
Harley-Davidson (HOG) reported asset turnover of 0.4× in Q1 2026.
How has Harley-Davidson's asset turnover changed year-over-year?
Harley-Davidson's asset turnover increased by 13.6% year-over-year, from 0.4× to 0.4×.
What is the long-term trend for Harley-Davidson's asset turnover?
Over 5 years (2020 to 2025), Harley-Davidson's asset turnover has grown at a 4.5% compound annual growth rate (CAGR), from 0.4× to 0.4×.
What does asset turnover mean?
Trailing-twelve-month revenue divided by average total assets. Measures how many dollars of sales each dollar of assets generates — the efficiency leg of the DuPont decomposition of ROE.