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Harley-Davidson HOG Price / book

Price / book at other companies

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19.2×+5.6×
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0.8×0.0×

Other financials

Income statement

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Revenue$1.2B-5.9%
Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

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Operating cash flow-$228.0M-261%
CapEx$12.9M-63.7%
Free cash flow-$259.8M-333%

Valuation

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Market cap$2.67B-9.1%
Enterprise value$2.59B-58.8%
P/E4.5×+1.1×
P/S0.6×0.0×

Profitability

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Gross margin33.4%-8.9pp
Operating margin11%-2.6pp
Net margin10.8%-1.4pp
FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp
Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

Based on the most recent quarter.

The source filing: Harley-Davidson’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 5, 2026, 4:02 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000793952-26-000061

FAQ

What is Harley-Davidson's price / book?
Harley-Davidson (HOG) reported price / book of 0.8× in Q2 2026.
How has Harley-Davidson's price / book changed year-over-year?
Harley-Davidson's price / book decreased by 3.8% year-over-year, from 0.9× to 0.8×.
What is the long-term trend for Harley-Davidson's price / book?
Over 5 years (2020 to 2025), Harley-Davidson's price / book has grown at a -25.1% compound annual growth rate (CAGR), from 3.3× to 0.8×.
What does price / book mean?
Market capitalization at the quarter end divided by shareholders' equity. The premium (or discount) the market assigns to the company's book equity.

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