Harley-Davidson HOG Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Gross Profit by Business | ||||||
| LiveWire | -$535K+1.8% | -$545K+76.0% | -$2.27M-1,502% | $162K+109% | -$1.78M+68.2% | |
| Non-Financial Services Entities | $266.99M— | $0-100% | $283.11M-5.2% | $298.71M-5.2% | $315.24M— |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
