Discontinued — last reported Q3 '19
Business Segments · Sales & Marketing
LPD segment revenue — Sales & Marketing
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2019
Last reportedQ3 2019
Rolls up toSales & Marketing
How to read this metric
An increase may signal aggressive market expansion or new product launches, while a decrease could indicate cost-cutting or a shift toward more efficient digital sales channels.
Detailed definition
This metric represents the total costs incurred by the Livestock, Poultry, and Dairy (LPD) segment to promote, advertise...
Peer comparison
Comparable to SG&A sales-related allocations in other animal health or life sciences companies, typically measured as a percentage of segment revenue.
Metric ID:
idxx_segment_lpd_selling_and_marketing_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does lpd segment revenue — sales & marketing mean?
- The total amount spent on sales and marketing activities specifically for the Livestock, Poultry, and Dairy business segment.