Discontinued — last reported Q4 '19
Business Segments · Sales and marketing
Water segment revenue — Sales and marketing
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ4 2019
Rolls up toSales & Marketing
How to read this metric
An increase may indicate aggressive expansion or market penetration efforts, while a decrease could signal cost-cutting or a shift toward more efficient customer acquisition.
Detailed definition
Represents the total costs incurred by the Water segment for advertising, sales force compensation, and promotional acti...
Peer comparison
Similar to SG&A allocations in specialized diagnostic or industrial testing segments at peer companies.
Metric ID:
idxx_segment_water_segment_revenue_sales_and_marketingSimilar Metrics at Other Companies
Frequently Asked Questions
- What does water segment revenue — sales and marketing mean?
- The total spending on sales and marketing efforts specifically for the water testing business.