Skip to content

Jakks Pacific JAKK Advertising costs

Advertising costs at other companies

EVI Industries logo
EVI IndustriesEVI
$240K+12.7%
RDI
Reading International, Inc.RDI
$350K-17.6%
CBAK Energy Technology, Inc. logo
CBAK Energy Technology, Inc.CBAT
$87.54K-79.5%
Wrap Technologies logo
Wrap TechnologiesWRAP
$96K-33.2%
Franklin Covey logo
Franklin CoveyFC
$1.38M+5.8%
Flanigan's Enterprises logo
Flanigan's EnterprisesBDL
$109.5K+96.4%

Other financials

Income statement

See full
Revenue$106.7M-5.8%
Gross profit$35.6M-8.7%
Operating income-$5.6M-48.4%
Net income-$4.3M-79.7%
EPS (diluted)-$0.37-76.2%

Balance sheet

See full
Cash & equivalents$64.0M+7.7%
Total debt$50.0M-12.1%
Total equity$242.0M+3.2%
Total assets$400.4M-1.3%

Cash flow

See full
Operating cash flow$21.8M+1,382%
CapEx$5.6M+170%
Free cash flow$16.2M+530%

Valuation

See full
Market cap$266.43M+17.5%
Enterprise value$252.47M+5.3%
P/E24.4×-18.1×
P/S0.5×-0.1×

Profitability

See full
Gross margin31.6%+0.8pp
Operating margin9.3%+2.8pp
Net margin12.2%+6.3pp
FCF margin3.1%

Returns & leverage

See full
Return on equity57.5%-3.4pp
Debt / equity0.2×0.0×
Current ratio0.0×

Where this comes from

Reported directly by Jakks Pacific in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Jakks Pacific’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →

Ask your AI about Jakks Pacific's advertising costs.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Jakks Pacific's advertising costs?
Jakks Pacific (JAKK) reported advertising costs of $2.35M in Q4 2025.
How has Jakks Pacific's advertising costs changed year-over-year?
Jakks Pacific's advertising costs decreased by 31.9% year-over-year, from $3.45M to $2.35M.
What is the long-term trend for Jakks Pacific's advertising costs?
Over 4 years (2021 to 2025), Jakks Pacific's advertising costs has grown at a -8.1% compound annual growth rate (CAGR), from $13.2M to $9.4M.
What does advertising costs mean?
The total expenditure incurred for marketing campaigns, brand promotion, and media placement to drive consumer demand. This metric is a key indicator of the company's investment in market position and customer acquisition.