Discontinued — last reported Q2 '12

Business Segments · Impairment Of Intangible Assets Excluding Goodwill

Consumer — Impairment Of Intangible Assets Excluding Goodwill

Analysis

StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ2 2012
Last reportedQ2 2012

How to read this metric

An increase indicates a decline in the perceived value or future earning potential of specific consumer brands or intellectual property.

Detailed definition

This metric represents the non-cash charge recognized when the carrying value of specific identifiable intangible assets...

Peer comparison

Peer companies in consumer goods report similar charges when brand equity or product exclusivity diminishes.

Metric ID: jnj_segment_consumer_impairment_of_intangible_assets_excluding_goodwill

Frequently Asked Questions

What does consumer — impairment of intangible assets excluding goodwill mean?
The loss in value of specific non-goodwill intangible assets like brands or patents.