Discontinued — last reported Q2 '12
An increase indicates a decline in the perceived value or future earning potential of specific consumer brands or intellectual property.
This metric represents the non-cash charge recognized when the carrying value of specific identifiable intangible assets...
Peer companies in consumer goods report similar charges when brand equity or product exclusivity diminishes.
jnj_segment_consumer_impairment_of_intangible_assets_excluding_goodwill