Discontinued — last reported Q3 '19
Business Segments · Impairment of trademarks
Consumer Brands Group — Impairment of trademarks
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ3 2019
Last reportedQ3 2019
Rolls up toImpairment Charges
How to read this metric
An increase indicates a loss of brand value or market relevance, while a decrease or absence suggests stable or growing brand strength.
Detailed definition
This metric represents the non-cash charge recognized when the carrying value of acquired brand names or trademarks with...
Peer comparison
Peers in the consumer goods and retail sectors report similar charges as 'Impairment of Intangible Assets' or 'Brand Impairment Charges' during periodic goodwill and asset testing.
Metric ID:
shw_segment_consumer_brands_group_impairment_of_trademarksSimilar Metrics at Other Companies
Frequently Asked Questions
- What does consumer brands group — impairment of trademarks mean?
- The reduction in the recorded value of brand names and trademarks due to a decline in their market worth.