Discontinued — last reported Q4 '24
Coca-Cola Latin America — Trademarks with indefinite lives decreased by 31.2% to $86.00M in Q4 2024 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
An increase suggests successful brand building or strategic acquisitions, while a decrease may indicate impairment charges due to declining brand strength or unfavorable market conditions.
This metric represents the carrying value of intangible assets consisting of trademarks and brand names within the Latin...
Comparable to 'Indefinite-lived Intangible Assets' or 'Brand Equity' reported by other global consumer packaged goods companies with significant regional brand portfolios.
ko_segment_latin_america_trademarks_with_indefinite_lives| Q3 '24 | Q4 '24 | |
|---|---|---|
| Value | $125.00M | $86.00M |
| QoQ Change | — | -31.2% |