Discontinued — last reported Q4 '24

Business Segments · Trademarks with indefinite lives

Latin America — Trademarks with indefinite lives

Coca-Cola Latin America — Trademarks with indefinite lives decreased by 31.2% to $86.00M in Q4 2024 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ3 2024
Last reportedQ4 2024

How to read this metric

An increase suggests successful brand building or strategic acquisitions, while a decrease may indicate impairment charges due to declining brand strength or unfavorable market conditions.

Detailed definition

This metric represents the carrying value of intangible assets consisting of trademarks and brand names within the Latin...

Peer comparison

Comparable to 'Indefinite-lived Intangible Assets' or 'Brand Equity' reported by other global consumer packaged goods companies with significant regional brand portfolios.

Metric ID: ko_segment_latin_america_trademarks_with_indefinite_lives

Historical Data

2 periods
 Q3 '24Q4 '24
Value$125.00M$86.00M
QoQ Change-31.2%
Range$86.00M$125.00M

Frequently Asked Questions

What is Coca-Cola's latin america — trademarks with indefinite lives?
Coca-Cola (KO) reported latin america — trademarks with indefinite lives of $86.00M in Q4 2024.
What does latin america — trademarks with indefinite lives mean?
The total accounting value of brand names and trademarks in the Latin American region that are expected to generate value indefinitely.