Discontinued — last reported Q4 '24
Business Segments · Trademarks with indefinite lives
Latin America — Trademarks with indefinite lives
Coca-Cola Latin America — Trademarks with indefinite lives decreased by 31.2% to $86M in Q4 2024 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ3 2024
Last reportedQ4 2024Feb 20, 2025
Rolls up toIndefinite-Lived Intangible Assets
How to read this metric
An increase suggests successful brand building or strategic acquisitions, while a decrease may indicate impairment charges due to declining brand strength or unfavorable market conditions.
Detailed definition
This metric represents the carrying value of intangible assets consisting of trademarks and brand names within the Latin...
Peer comparison
Comparable to 'Indefinite-lived Intangible Assets' or 'Brand Equity' reported by other global consumer packaged goods companies with significant regional brand portfolios.
Metric ID:
ko_segment_latin_america_trademarks_with_indefinite_livesHistorical Data
2 periods
| Q3 '24 | Q4 '24 | |
|---|---|---|
| Value | $125M | $86M |
| QoQ Change | — | -31.2% |
Range$86M – $125M
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Coca-Cola's latin america — trademarks with indefinite lives?
- Coca-Cola (KO) reported latin america — trademarks with indefinite lives of $86M in Q4 2024.
- What does latin america — trademarks with indefinite lives mean?
- The total accounting value of brand names and trademarks in the Latin American region that are expected to generate value indefinitely.