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Lyft, Inc. LYFT Sales & Marketing

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Other financials

Income statement

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Revenue$1.7B+13.8%
Gross profit$786.3M+33.9%
Operating income-$5.3M+81.5%
Net income$14.3M+455%
EPS (diluted)$0.04+300%

Balance sheet

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Cash & equivalents$461.3M+42.3%
Total debt$1.3B+4.9%
Total equity$3.0B+261%
Total assets$8.9B+56.8%

Cash flow

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Operating cash flow$307.7M+7.1%
CapEx$9.7M-6.8%
Free cash flow$298.0M+7.6%

Valuation

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Market cap$5.25B+6.7%

Profitability

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Gross margin43.2%+1.1pp
Operating margin-2.5%
Net margin43.8%+42.9pp
FCF margin18.2%+2.0pp

Returns & leverage

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Return on equity147.8%+139pp
Debt / equity0.4×-1.0×
Current ratio0.6×-0.2×

Where this comes from

Reported directly by Lyft, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Lyft, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Lyft, Inc.'s sales & marketing?
Lyft, Inc. (LYFT) reported sales & marketing of $272.94M in Q1 2026.
How has Lyft, Inc.'s sales & marketing changed year-over-year?
Lyft, Inc.'s sales & marketing increased by 50.0% year-over-year, from $182.02M to $272.94M.
What is the long-term trend for Lyft, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Lyft, Inc.'s sales & marketing has grown at a 20.8% compound annual growth rate (CAGR), from $411.41M to $875.1M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.