Discontinued — last reported Q3 '16
Business Segments · Goodwill
Asia Pacific — Goodwill
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ3 2016
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisition activity, while a decrease may indicate divestitures or impairment charges due to underperformance.
Detailed definition
This represents the carrying value of goodwill allocated to the Asia Pacific business segment resulting from past acquis...
Peer comparison
Peers in the global consumer packaged goods sector typically report goodwill by segment based on the historical cost of regional acquisitions.
Metric ID:
mdlz_segment_asia_pacific_goodwillSimilar Metrics at Other Companies
Frequently Asked Questions
- What does asia pacific — goodwill mean?
- The value of intangible assets like brand reputation and customer relationships acquired through business purchases in the Asia Pacific region.