Discontinued — last reported Q4 '15
Business Segments · Impairment Of Intangible Assets Excluding Goodwill
Asia Pacific — Impairment Of Intangible Assets Excluding Goodwill
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ1 2014
Last reportedQ4 2015
Rolls up toImpairment Charges
How to read this metric
An increase indicates a negative adjustment to asset value, signaling potential operational or market headwinds in the region.
Detailed definition
This metric captures the write-down of the carrying value of non-goodwill intangible assets, such as trademarks or brand...
Peer comparison
Comparable to asset impairment charges reported by peers when regional market conditions or brand performance underperform initial expectations.
Metric ID:
mdlz_segment_asia_pacific_impairment_of_intangible_assets_excluding_goodwillSimilar Metrics at Other Companies
Frequently Asked Questions
- What does asia pacific — impairment of intangible assets excluding goodwill mean?
- The loss in value recorded for non-goodwill intangible assets in the Asia Pacific region.