Discontinued — last reported Q2 '20
Business Segments · Impairment of Intangible Assets (Excluding Goodwill)
Europe — Impairment of Intangible Assets (Excluding Goodwill)
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ1 2014
Last reportedQ2 2020
Rolls up toImpairment Charges
How to read this metric
An increase indicates a loss of value in specific brands or intangible assets, suggesting potential overvaluation or declining market performance in the region. A decrease or absence of charges suggests stable asset valuations and effective brand management.
Detailed definition
This metric represents the non-cash charge recognized when the carrying value of identifiable intangible assets, such as...
Peer comparison
Peers in the consumer packaged goods industry report similar charges under 'asset impairment' or 'write-downs' within their segment-level financial disclosures, often triggered by annual impairment testing or specific triggering events.
Metric ID:
mdlz_segment_europe_impairment_of_intangible_assets_excluding_goodwillSimilar Metrics at Other Companies
Frequently Asked Questions
- What does europe — impairment of intangible assets (excluding goodwill) mean?
- A non-cash expense recorded when the value of specific intangible assets in the Europe segment is determined to have declined below their recorded book value.