Discontinued — last reported Q3 '25
Business Segments — Sales and marketing
MicroStrategy Business Segments — Sales and marketing decreased by 6.0% to $24.66M in Q3 2025 compared to the prior quarter. Year-over-year, this metric declined by 13.4%, from $28.46M to $24.66M. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
An increase may signal aggressive growth efforts or rising customer acquisition costs, while a decrease may indicate improved efficiency or reduced investment in market expansion.
Detailed definition
Represents the total operating expenses incurred by the software business segment for customer acquisition, brand promot...
Peer comparison
Commonly reported as Sales and Marketing expense in software-as-a-service (SaaS) and enterprise software companies, often benchmarked against revenue as a percentage of sales.
mstr_segment_software_business_sales_and_marketingHistorical Data
| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $26.59M | $26.59M | $26.59M | $26.59M | $23.15M | $26.43M | $28.46M | $27.44M | $23.65M | $26.24M | $24.66M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -12.9% | +14.2% | +7.7% | -3.6% | -13.8% | +10.9% | -6.0% |
| YoY Change | — | — | — | — | -12.9% | -0.6% | — | — | +2.2% | -0.7% | -13.4% |
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Frequently Asked Questions
- What is MicroStrategy's business segments — sales and marketing?
- MicroStrategy (MSTR) reported business segments — sales and marketing of $24.66M in Q3 2025.
- How has MicroStrategy's business segments — sales and marketing changed year-over-year?
- MicroStrategy's business segments — sales and marketing decreased by 13.4% year-over-year, from $28.46M to $24.66M.
- What does business segments — sales and marketing mean?
- The total cost spent on advertising, marketing campaigns, and sales team salaries for the software business.