Sales & Marketing
MicroStrategy Sales & Marketing increased by 21.3% to $36.27M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 31.7%, from $27.53M to $36.27M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows relatively stable performance with a -1.9% CAGR.
Analysis
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
is_selling_and_marketingHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $40.32M | $38.21M | $51.83M | $33.24M | $36.86M | $35.41M | $37.71M | $36.11M | $37.66M | $35.61M | $46.36M | $33.45M | $34.25M | $35.41M | $41.44M | $27.53M | $33.69M | $29.91M | $36.27M |
| QoQ Change | — | -5.2% | +35.6% | -35.9% | +10.9% | -3.9% | +6.5% | -4.2% | +4.3% | -5.5% | +30.2% | -27.8% | +2.4% | +3.4% | +17.0% | -33.6% | +22.4% | -11.2% | +21.3% |
| YoY Change | — | — | — | — | -8.6% | -7.3% | -27.2% | +8.6% | +2.2% | +0.6% | +23.0% | -7.4% | -9.1% | -0.5% | -10.6% | -17.7% | -1.6% | -15.5% | +31.7% |
Business Segments
| Segment | Q2 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 |
|---|---|---|---|---|---|---|---|---|
| Software Business | $26.59M | $23.15M | $26.43M | $28.46M | $27.44M | $23.65M | $26.24M | $24.66M |
| Total | $37.66M | $33.45M | $34.25M | $35.41M | $41.44M | $27.53M | $33.69M | $29.91M |
Software Business was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is MicroStrategy's sales & marketing?
- MicroStrategy (MSTR) reported sales & marketing of $36.27M in Q1 2026.
- How has MicroStrategy's sales & marketing changed year-over-year?
- MicroStrategy's sales & marketing increased by 31.7% year-over-year, from $27.53M to $36.27M.
- What is the long-term trend for MicroStrategy's sales & marketing?
- Over 4 years (2021 to 2025), MicroStrategy's sales & marketing has grown at a -1.9% compound annual growth rate (CAGR), from $148.91M to $138.08M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.