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Playstudios MYPS playGAMES — User acquisition

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Other financials

Income statement

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Revenue$58.4M-6.9%
Gross profit$46.4M-1.2%
Operating income-$13.3M-385%
Net income-$10.7M-271%
EPS (diluted)-$0.08-300%

Balance sheet

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Cash & equivalents$104.3M-3.2%
Total debt$6.9M-23.5%
Total equity$219.3M-10.1%
Total assets$282.4M-10.0%

Cash flow

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Operating cash flow$3.7M+12.7%
CapEx$66.0K-44.1%
Free cash flow$3.7M+14.8%

Valuation

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Market cap$64.23M-51.8%
Enterprise value-$33.16M-126%
P/S0.3×-0.2×

Profitability

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Gross margin76.7%+2.1pp
Operating margin-14.9%+3.9pp
Net margin-15.8%+10.4pp
FCF margin11.2%-3.9pp

Returns & leverage

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Return on equity-15.7%+8.5pp
Debt / equity0×0.0×
Current ratio3×-0.6×

Where this comes from

Reported directly by Playstudios in its filing.

Tagged under the XBRL concept myps:CustomerAcquisitionCosts.

The official record: Playstudios’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Playstudios's playgames — user acquisition?
Playstudios (MYPS) reported playgames — user acquisition of $16.69M in Q1 2026.
How has Playstudios's playgames — user acquisition changed year-over-year?
Playstudios's playgames — user acquisition increased by 64.3% year-over-year, from $10.16M to $16.69M.
What is the long-term trend for Playstudios's playgames — user acquisition?
Over 2 years (2023 to 2025), Playstudios's playgames — user acquisition has grown at a -21.7% compound annual growth rate (CAGR), from $60.69M to $37.2M.
What does playgames — user acquisition mean?
Reflects the marketing and advertising expenditures specifically allocated to acquiring new players for the playGAMES segment. This is a critical investment metric used to evaluate the cost-effectiveness of growth strategies and customer acquisition channels.