Dave, Inc. DAVE Advertising And Activation Costs
Advertising And Activation Costs at other companies
Other financials
Where this comes from
Reported directly by Dave, Inc. in its filing.
Tagged under the XBRL concept dave:AdvertisingAndActivationCosts.
The official record: Dave, Inc.’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Dave, Inc.'s advertising and activation costs?
- Dave, Inc. (DAVE) reported advertising and activation costs of $14.26M in Q1 2026.
- How has Dave, Inc.'s advertising and activation costs changed year-over-year?
- Dave, Inc.'s advertising and activation costs increased by 19.5% year-over-year, from $11.93M to $14.26M.
- What is the long-term trend for Dave, Inc.'s advertising and activation costs?
- Over 2 years (2023 to 2025), Dave, Inc.'s advertising and activation costs has grown at a 7.9% compound annual growth rate (CAGR), from $56.66M to $65.99M.
- What does advertising and activation costs mean?
- Includes expenditures dedicated to marketing campaigns, user acquisition, and promotional activities designed to drive new account sign-ups and platform engagement. This metric is a primary indicator of the company's growth strategy and the cost-effectiveness of its customer acquisition funnel. Investors use this to evaluate the return on investment for marketing spend and the sustainability of user growth.