New York Times NYT Advertising — As % of total
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Similar metrics at other companies
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Where this comes from
Reported directly by New York Times in its filing.
Tagged under the XBRL concept us-gaap:ConcentrationRiskPercentage1.
The official record: New York Times’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is New York Times's advertising — as % of total?
- New York Times (NYT) reported advertising — as % of total of 100% in Q1 2026.
- How has New York Times's advertising — as % of total changed year-over-year?
- New York Times's advertising — as % of total decreased by 0.0% year-over-year, from 100% to 100%.
- What is the long-term trend for New York Times's advertising — as % of total?
- Over 2 years (2021 to 2023), New York Times's advertising — as % of total has grown at a 111.7% compound annual growth rate (CAGR), from 67.2% to 301.3%.
- What does advertising — as % of total mean?
- The percentage of the company's total revenue that comes from advertising activities.
- How do you interpret advertising — as % of total?
- A decreasing trend often signals a strategic shift toward more stable, recurring revenue streams like subscriptions, whereas an increasing trend suggests a higher dependency on the cyclical advertising market.
- How does advertising — as % of total compare across companies?
- Commonly used to compare the revenue mix of media companies, contrasting those with heavy ad-dependency against those with subscription-first models.