Discontinued — last reported Q2 '23
CRM Precision Marketing — Revenue
Omnicom Group CRM Precision Marketing — Revenue increased by 2.5% to $369.00M in Q2 2023 compared to the prior quarter. Year-over-year, this metric grew by 1.4%, from $363.90M to $369.00M. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates growing client demand for data-centric marketing solutions and successful expansion of the firm's digital service capabilities, while a decrease may signal market saturation or increased competition in the precision marketing space.
Detailed definition
This metric represents the total revenue generated from customer relationship management and precision marketing service...
Peer comparison
Peers in the advertising and marketing services industry report similar revenue streams under categories like 'Digital Transformation,' 'Data & Analytics,' or 'Customer Experience' services.
omc_segment_crm_precision_marketing_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | |
|---|---|---|---|---|---|---|---|---|
| Value | $293.60M | $309.40M | $322.40M | $339.20M | $363.90M | $361.00M | $360.00M | $369.00M |
| QoQ Change | — | +5.4% | +4.2% | +5.2% | +7.3% | -0.8% | -0.3% | +2.5% |
| YoY Change | — | — | — | — | +23.9% | +16.7% | +6.1% | +1.4% |
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Frequently Asked Questions
- What is Omnicom Group's crm precision marketing — revenue?
- Omnicom Group (OMC) reported crm precision marketing — revenue of $369.00M in Q2 2023.
- How has Omnicom Group's crm precision marketing — revenue changed year-over-year?
- Omnicom Group's crm precision marketing — revenue increased by 1.4% year-over-year, from $363.90M to $369.00M.
- What does crm precision marketing — revenue mean?
- Revenue earned from data-driven customer relationship management and targeted digital marketing services.