Discontinued — last reported Q2 '23
Experiential — Revenue
Omnicom Group Experiential — Revenue increased by 11.2% to $164.40M in Q2 2023 compared to the prior quarter. Year-over-year, this metric grew by 8.2%, from $152.00M to $164.40M. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates growing client demand for live activations and experiential marketing, while a decrease suggests reduced corporate spending on physical events or shifts toward digital-only strategies.
Detailed definition
This metric represents the total gross revenue generated by the experiential marketing segment, which focuses on live ev...
Peer comparison
Peers in the advertising and communications industry report similar figures under 'event marketing' or 'experiential services' revenue, which are typically sensitive to corporate marketing budget cycles and economic conditions.
omc_segment_experiential_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | |
|---|---|---|---|---|---|---|---|---|
| Value | $124.00M | $132.70M | $200.80M | $139.70M | $152.00M | $123.10M | $147.80M | $164.40M |
| QoQ Change | — | +7.0% | +51.3% | -30.4% | +8.8% | -19.0% | +20.1% | +11.2% |
| YoY Change | — | — | — | — | +22.6% | -7.2% | +5.8% | +8.2% |
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Omnicom Group's experiential — revenue?
- Omnicom Group (OMC) reported experiential — revenue of $164.40M in Q2 2023.
- How has Omnicom Group's experiential — revenue changed year-over-year?
- Omnicom Group's experiential — revenue increased by 8.2% year-over-year, from $152.00M to $164.40M.
- What does experiential — revenue mean?
- The total revenue earned from providing live event and immersive brand experience services to clients.