Discontinued — last reported Q4 '25
Precision Marketing — Revenue
Omnicom Group Precision Marketing — Revenue increased by 22.9% to $568.60M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 20.2%, from $473.20M to $568.60M. Over 3 years (FY 2021 to FY 2025), Precision Marketing — Revenue shows an upward trend with a 17.2% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates successful scaling of digital transformation initiatives and growing client demand for data-centric marketing strategies, while a decrease may signal competitive pressure or a shift in client spending toward alternative platforms.
Detailed definition
This metric represents the total gross revenue generated by the company's data-driven marketing and customer relationshi...
Peer comparison
Comparable to digital transformation or data services revenue segments at major advertising holding companies and global marketing services firms.
omc_segment_precision_marketing_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $301.30M | $301.30M | $301.30M | $363.30M | $360.20M | $360.00M | $369.00M | $383.70M | $302.00M | $425.40M | $427.10M | $450.60M | $473.20M | $450.30M | $457.10M | $462.50M | $568.60M |
| QoQ Change | — | +0.0% | +0.0% | +20.6% | -0.9% | -0.1% | +2.5% | +4.0% | -21.3% | +40.9% | +0.4% | +5.5% | +5.0% | -4.8% | +1.5% | +1.2% | +22.9% |
| YoY Change | — | — | — | +20.6% | +19.5% | — | — | +5.6% | -16.2% | +18.2% | +15.7% | +17.4% | +56.7% | +5.9% | +7.0% | +2.6% | +20.2% |
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Frequently Asked Questions
- What is Omnicom Group's precision marketing — revenue?
- Omnicom Group (OMC) reported precision marketing — revenue of $568.60M in Q4 2025.
- How has Omnicom Group's precision marketing — revenue changed year-over-year?
- Omnicom Group's precision marketing — revenue increased by 20.2% year-over-year, from $473.20M to $568.60M.
- What is the long-term trend for Omnicom Group's precision marketing — revenue?
- Over 3 years (2021 to 2025), Omnicom Group's precision marketing — revenue has grown at a 17.2% compound annual growth rate (CAGR), from $1.21B to $1.94B.
- What does precision marketing — revenue mean?
- Total revenue generated from data-driven, targeted marketing and customer analytics services.