What is Proficient Auto Logistics, Inc.'s advertising costs?

Proficient Auto Logistics, Inc. (PAL) reported advertising costs of $13.05K in Q4 2025.

How has Proficient Auto Logistics, Inc.'s advertising costs changed year-over-year?

Proficient Auto Logistics, Inc.'s advertising costs increased by 67.7% year-over-year, from $7.78K to $13.05K.

What does advertising costs mean?

The total costs incurred for marketing, promotional activities, and advertising campaigns aimed at acquiring or retaining customers. This metric tracks the company's investment in brand awareness and market penetration efforts.

Proficient Auto Logistics, Inc. PAL Advertising costs

Advertising costs at other companies

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$240K+12.7%

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$350K-17.6%

CBAK Energy Technology, Inc.CBAT

$87.54K-79.5%

Wrap TechnologiesWRAP

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Franklin CoveyFC

$1.38M+5.8%

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$109.5K+96.4%

Other financials

Income statement

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Revenue$93.7M-1.6%

Operating income-$6.9M-194%

Net income-$6.5M-103%

EPS (diluted)-$0.23-91.7%

Balance sheet

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Cash & equivalents$1.1M-90.1%

Total debt$81.5M-6.4%

Total equity$305.7M-9.0%

Total assets$466.4M—

Cash flow

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Operating cash flow$2.0M+21.4%

CapEx$784.5K-70.3%

Free cash flow$1.2M+219%

Valuation

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Market cap$177.17M-6.2%

Enterprise value$257.64M-12.7%

P/S0.6×—

Profitability

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Operating margin-10%—

Net margin-12.2%—

Returns & leverage

See full

Return on equity-12.3%+53.3pp

Debt / equity0.3×0.0×

Current ratio1.1×—

Where this comes from

Reported directly by Proficient Auto Logistics, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Proficient Auto Logistics, Inc.’s 10-K, filed March 31, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Proficient Auto Logistics, Inc.'s advertising costs?: Proficient Auto Logistics, Inc. (PAL) reported advertising costs of $13.05K in Q4 2025.
How has Proficient Auto Logistics, Inc.'s advertising costs changed year-over-year?: Proficient Auto Logistics, Inc.'s advertising costs increased by 67.7% year-over-year, from $7.78K to $13.05K.
What does advertising costs mean?: The total costs incurred for marketing, promotional activities, and advertising campaigns aimed at acquiring or retaining customers. This metric tracks the company's investment in brand awareness and market penetration efforts.