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Prestige Consumer Healthcare PBH International OTC Healthcare — Advertising and marketing
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Where this comes from
Reported directly by Prestige Consumer Healthcare in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Prestige Consumer Healthcare’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 6:15 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001295947-26-000042
| (In thousands) | Three Months Ended June 30, 2026 / North American OTCHealthcare | Three Months Ended June 30, 2026 / International OTCHealthcare | Consolidated |
|---|---|---|---|
| Total segment revenues* | $226,206 | $39,504 | $265,710 |
| Cost of sales | 110,265 | 19,257 | 129,522 |
| Gross profit | 115,941 | 20,247 | 136,188 |
| Advertising and marketing | 28,930 | 5,738 | 34,668 |
| Contribution margin | $87,011 | $14,509 | $101,520 |
| Other operating expenses | 49,000 | ||
| Operating income | $52,520 | ||
| * Intersegment revenues of $0.7 million were eliminated from the North American OTC Healthcare segment. |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Prestige Consumer Healthcare's international OTC healthcare — advertising and marketing?
- Prestige Consumer Healthcare (PBH) reported international OTC healthcare — advertising and marketing of $5.74M in Q2 2026.
- How has Prestige Consumer Healthcare's international OTC healthcare — advertising and marketing changed year-over-year?
- Prestige Consumer Healthcare's international OTC healthcare — advertising and marketing decreased by 4.1% year-over-year, from $5.98M to $5.74M.
- What is the long-term trend for Prestige Consumer Healthcare's international OTC healthcare — advertising and marketing?
- Over 4 years (2022 to 2026), Prestige Consumer Healthcare's international OTC healthcare — advertising and marketing has grown at a 10.7% compound annual growth rate (CAGR), from $18.63M to $27.94M.
- What does international OTC healthcare — advertising and marketing mean?
- This reflects the total expenditure dedicated to promoting and advertising over-the-counter healthcare brands within the international market. These investments are critical for maintaining brand awareness, driving consumer demand, and defending market share against competitors. It is a key lever for top-line growth in consumer-facing healthcare businesses.
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