Baby Feminineand Family Care — Goodwill

Business Segments · Goodwill

Procter & Gamble Baby Feminineand Family Care — Goodwill increased by 0.1% to $4.64B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.2%, from $4.46B to $4.64B. Over 4 years (FY 2021 to FY 2025), Baby Feminineand Family Care — Goodwill shows relatively stable performance with a -0.0% CAGR.

Analysis

StatementSegment
CategoryMarket Position
SignalContext dependent
VolatilityStable
First reportedQ2 2014
Last reportedQ4 2025
Rolls up toGoodwill

How to read this metric

Stable or growing goodwill suggests successful past acquisitions, while a decrease often signals an impairment charge due to underperformance.

Detailed definition

This represents the premium paid for acquisitions within the segment that exceeds the fair value of the identifiable net...

Peer comparison

Standard balance sheet item for companies that have grown through acquisition.

Metric ID: pg_segment_baby_feminine_family_care_goodwill

Historical Data

19 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25
Value$4.65B$4.61B$4.56B$4.54B$4.44B$4.34B$4.50B$4.54B$4.53B$4.49B$4.55B$4.52B$4.50B$4.57B$4.46B$4.52B$4.64B$4.64B$4.64B
QoQ Change-1.0%-1.0%-0.5%-2.3%-2.1%+3.6%+0.8%-0.1%-1.0%+1.5%-0.8%-0.4%+1.5%-2.4%+1.3%+2.7%+0.0%+0.1%
YoY Change-4.7%-5.8%-1.4%-0.1%+2.1%+3.3%+1.2%-0.4%-0.7%+1.8%-2.2%-0.0%+3.1%+1.6%+4.2%
Range$4.34B$4.65B
CAGR-0.0%
Avg YoY Growth+0.1%
Median YoY Growth-0.0%
Current Streak4 quarters growth

Frequently Asked Questions

What is Procter & Gamble's baby feminineand family care — goodwill?
Procter & Gamble (PG) reported baby feminineand family care — goodwill of $4.64B in Q4 2025.
How has Procter & Gamble's baby feminineand family care — goodwill changed year-over-year?
Procter & Gamble's baby feminineand family care — goodwill increased by 4.2% year-over-year, from $4.46B to $4.64B.
What is the long-term trend for Procter & Gamble's baby feminineand family care — goodwill?
Over 4 years (2021 to 2025), Procter & Gamble's baby feminineand family care — goodwill has grown at a -0.0% compound annual growth rate (CAGR), from $18.45B to $18.44B.
What does baby feminineand family care — goodwill mean?
The value of intangible assets like brand reputation acquired through past business purchases.

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