Screener
Progressive PGR Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Progressive in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Progressive’s 10-K, filed March 2, 2026. Open the filing →
- Filed
- Mar 2, 2026, 10:40 AM EST
- Fiscal year
- FY2025
- Accession
- 0000080661-26-000086
FAQ
- What is Progressive's advertising?
- Progressive (PGR) reported advertising of $1.28B in Q4 2025.
- How has Progressive's advertising changed year-over-year?
- Progressive's advertising increased by 28.2% year-over-year, from $1B to $1.28B.
- What is the long-term trend for Progressive's advertising?
- Over 4 years (2021 to 2025), Progressive's advertising has grown at a 24.5% compound annual growth rate (CAGR), from $2.14B to $5.13B.
- What does advertising mean?
- This metric tracks the total costs incurred for advertising, marketing, and promotional campaigns intended to acquire or retain customers. It is a critical driver of customer acquisition costs and brand equity. Monitoring this expense helps investors understand the company's investment in growth and its competitive intensity in the marketplace.
Ask your AI about Progressive's advertising.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude