Products & Services · Deferred Policy Acquisition Cost
Annuities — Deferred Policy Acquisition Cost
Prudential Financial Annuities — Deferred Policy Acquisition Cost decreased by 2.5% to $2.25B in Q1 2026 compared to the prior quarter.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2024
Last reportedQ1 2026
Rolls up toDeferred policy acquisition costs
How to read this metric
Higher balances suggest significant recent sales activity, while declining balances may indicate lower new business volume or accelerated amortization.
Detailed definition
This is an asset representing costs incurred to acquire new annuity business that are capitalized and amortized over the...
Peer comparison
Standard accounting practice (DAC) for life insurers to match acquisition expenses with the revenue generated by policies.
Metric ID:
pru_segment_annuities_deferred_policy_acquisition_costHistorical Data
4 periods
| Q4 '24 | Q1 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|
| Value | $2.56B | $2.50B | $2.31B | $2.25B |
| QoQ Change | — | -2.3% | -7.5% | -2.5% |
| YoY Change | — | — | -9.7% | -9.8% |
Range$2.25B – $2.56B
Avg YoY Growth-9.8%
Median YoY Growth-9.8%
Current Streak3+ quarters decline
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Frequently Asked Questions
- What is Prudential Financial's annuities — deferred policy acquisition cost?
- Prudential Financial (PRU) reported annuities — deferred policy acquisition cost of $2.25B in Q1 2026.
- What does annuities — deferred policy acquisition cost mean?
- The capitalized upfront costs of acquiring new annuity customers, spread out over time.