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Prudential Financial PRU Total — Deferred Policy Acquisition Cost

Other segment segments

Retirement
$2.4B
Other businesses
-$373M-38.7%

Similar metrics at other companies

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ITICAll Other — Deferred Policy Acquisition Cost
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AMPTotal, All Products — Deferred acquisition costs
$2.61B-1.8%
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HMNProperty & Casualty — Deferred policy acquisition costs
-$23.7M+2.5%
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CRBGCorporate & Other — Deferred Policy Acquisition Cost
$0-100%
Citizens logo
CIADeferred policy acquisition costs
$224.5M+10.1%
PRA
PRADeferred policy acquisition costs
$60.34M-1.5%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's total — deferred policy acquisition cost?
Prudential Financial (PRU) reported total — deferred policy acquisition cost of $22.1B in Q1 2026.
How has Prudential Financial's total — deferred policy acquisition cost changed year-over-year?
Prudential Financial's total — deferred policy acquisition cost increased by 5.0% year-over-year, from $21.06B to $22.1B.
What is the long-term trend for Prudential Financial's total — deferred policy acquisition cost?
Over 3 years (2022 to 2025), Prudential Financial's total — deferred policy acquisition cost has grown at a 1.5% compound annual growth rate (CAGR), from $81.11B to $84.75B.
What does total — deferred policy acquisition cost mean?
Represents the capitalized costs associated with acquiring new insurance policies, such as commissions and underwriting expenses. These costs are deferred and amortized over the expected life of the policies to match expenses with related revenue recognition.