Business Segments · Deferred Policy Acquisition Cost
Total — Deferred Policy Acquisition Cost
Prudential Financial Total — Deferred Policy Acquisition Cost increased by 4.9% to $22.10B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 8.3%, from $20.41B to $22.10B. Over 3 years (FY 2022 to FY 2025), Total — Deferred Policy Acquisition Cost shows relatively stable performance with a 0.9% CAGR.
Analysis
StatementSegment
CategoryProfitability
SignalContext dependent
VolatilityStable
Rolls up toDeferred policy acquisition costs
How to read this metric
An increase suggests higher sales volume or acquisition costs, while a decrease may indicate lower sales or a shift in product mix.
Detailed definition
Represents the capitalized costs associated with acquiring new insurance policies, such as commissions and underwriting...
Peer comparison
Commonly referred to as DAC in the insurance industry; peers report this as a key asset on the balance sheet.
Metric ID:
pru_segment_total_deferred_policy_acquisition_costHistorical Data
18 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $20.74B | $20.82B | $19.97B | $19.91B | $20.40B | $20.58B | $20.12B | $20.20B | $20.63B | $20.32B | $20.27B | $20.89B | $20.11B | $20.41B | $20.80B | $21.01B | $21.07B | $22.10B |
| QoQ Change | — | +0.4% | -4.1% | -0.3% | +2.4% | +0.9% | -2.2% | +0.4% | +2.1% | -1.5% | -0.2% | +3.1% | -3.7% | +1.5% | +1.9% | +1.0% | +0.3% | +4.9% |
| YoY Change | — | — | — | — | -1.7% | -1.2% | +0.7% | +1.4% | +1.1% | -1.3% | +0.7% | +3.4% | -2.5% | +0.5% | +2.6% | +0.6% | +4.8% | +8.3% |
Range$19.91B – $22.10B
CAGR+1.5%
Avg YoY Growth+1.3%
Median YoY Growth+0.7%
Current Streak5 quarters growth
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Frequently Asked Questions
- What is Prudential Financial's total — deferred policy acquisition cost?
- Prudential Financial (PRU) reported total — deferred policy acquisition cost of $22.10B in Q1 2026.
- How has Prudential Financial's total — deferred policy acquisition cost changed year-over-year?
- Prudential Financial's total — deferred policy acquisition cost increased by 8.3% year-over-year, from $20.41B to $22.10B.
- What is the long-term trend for Prudential Financial's total — deferred policy acquisition cost?
- Over 3 years (2022 to 2025), Prudential Financial's total — deferred policy acquisition cost has grown at a 0.9% compound annual growth rate (CAGR), from $81.11B to $83.29B.
- What does total — deferred policy acquisition cost mean?
- The capitalized upfront costs of selling insurance policies that are spread out over the life of the policy.