Discontinued — last reported Q4 '22
Products & Services · Cost Of Travel Advertising And Promotion
Service Revenues — Cost Of Travel Advertising And Promotion
RB Global Service Revenues — Cost Of Travel Advertising And Promotion increased by 35.2% to $5.88M in Q4 2022 compared to the prior quarter. Year-over-year, this metric grew by 6.7%, from $5.51M to $5.88M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ1 2016
Last reportedQ4 2022
How to read this metric
An increase may signal aggressive growth efforts or market expansion, while a decrease could indicate improved marketing efficiency or reduced investment in customer acquisition.
Detailed definition
This metric aggregates the costs related to marketing campaigns, promotional activities, and travel expenses incurred to...
Peer comparison
Comparable to sales and marketing expenses in auction, brokerage, or marketplace businesses.
Metric ID:
rba_segment_service_revenues_cost_of_travel_advertising_and_promotionHistorical Data
7 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | |
|---|---|---|---|---|---|---|---|
| Value | $5.30M | $3.21M | $5.51M | $5.17M | $7.20M | $4.35M | $5.88M |
| QoQ Change | — | -39.5% | +72.0% | -6.2% | +39.2% | -39.6% | +35.2% |
| YoY Change | — | — | — | — | +35.9% | +35.8% | +6.7% |
Range$3.21M – $7.20M
CAGR+7.2%
Avg YoY Growth+26.1%
Median YoY Growth+35.8%
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Frequently Asked Questions
- What is RB Global's service revenues — cost of travel advertising and promotion?
- RB Global (RBA) reported service revenues — cost of travel advertising and promotion of $5.88M in Q4 2022.
- How has RB Global's service revenues — cost of travel advertising and promotion changed year-over-year?
- RB Global's service revenues — cost of travel advertising and promotion increased by 6.7% year-over-year, from $5.51M to $5.88M.
- What does service revenues — cost of travel advertising and promotion mean?
- The total expenditure on marketing, advertising, and business travel required to drive auction participation.