What is Rocket Companies's goodwill?

Rocket Companies (RKT) reported goodwill of $10.61B in Q1 2026.

What does goodwill mean?

The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.

Rocket Companies RKT Goodwill

Goodwill at other companies

CloroxCLX

$1.23B+0.6%

Wells Fargo & CompanyWFC

$24.97B-0.4%

Hilltop HoldingsHTH

$267.45M0.0%

LendingTreeTREE

$381.54M0.0%

Zillow Group, Inc.ZG

$2.82B0.0%

JPMorgan ChaseJPM

——

Segments

By segment

See full

Direct to Consumer$9.98B+1,288%

Other financials

Income statement

See full

Revenue$2.9B+167%

Net income$297.0M+3,070%

EPS (diluted)$0.10+225%

Balance sheet

See full

Cash & equivalents$3.0B+108%

Total debt$10.4B+3,260%

Total equity$23.2B+171%

Total assets$59.4B+135%

Cash flow

See full

Operating cash flow$1.9B+333%

CapEx$43.0M+207%

Free cash flow$1.8B+324%

Valuation

See full

Market cap$42.44B+1,776%

Enterprise value$49.9B-2,052%

P/E263×+220×

P/S4.9×+4.5×

Profitability

See full

Net margin-1.8%-2.4pp

FCF margin-16.2%—

Returns & leverage

See full

Return on equity-1.2%-1.5pp

Debt / equity0.4×+0.4×

Where this comes from

Reported directly by Rocket Companies in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Rocket Companies’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rocket Companies's goodwill?: Rocket Companies (RKT) reported goodwill of $10.61B in Q1 2026.
What does goodwill mean?: The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.