Rocket Companies RKT Direct to Consumer — Expense, Directly Attributable To Adjusted Revenue

Similar metrics at other companies

PSK

PSKYDirect-to-Consumer — Adjusted EBITDA

$251M+330%

PSK

PSKYDirect-to-Consumer — Total Costs & Expenses

$2.15B-0.3%

SHOODirect-to-Consumer — Operating income (loss)

-$1.58M+74.6%

SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

PSK

PSKYDirect-to-Consumer — Other

$586M-1.8%

SHOODirect-to-Consumer — Less: Salaries and related expense

$34.73M+94.5%

Questions, answered.

What is Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue?

Rocket Companies (RKT) reported direct to consumer — expense, directly attributable to adjusted revenue of $962M in Q1 2026.

How has Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue changed year-over-year?

Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue increased by 49.1% year-over-year, from $645M to $962M.

What is the long-term trend for Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue?

Over 4 years (2021 to 2025), Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue has grown at a -5.9% compound annual growth rate (CAGR), from $3.7B to $2.9B.

What does direct to consumer — expense, directly attributable to adjusted revenue mean?

This metric measures the variable costs directly linked to generating revenue within the direct-to-consumer mortgage segment, such as loan processing fees, appraisal costs, and direct sales commissions. It provides a clear view of the unit economics of the lending process by isolating expenses that scale proportionally with loan volume. Investors use this to evaluate the efficiency of the company's core lending operations and its ability to maintain margins during volume fluctuations.