Direct to Consumer — Expense, Directly Attributable To Adjusted Revenue
Rocket Companies Direct to Consumer — Expense, Directly Attributable To Adjusted Revenue increased by 4.0% to $962.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 57.7%, from $610.15M to $962.00M. Over 4 years (FY 2021 to FY 2025), Direct to Consumer — Expense, Directly Attributable To Adjusted Revenue shows a downward trend with a -6.2% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
Lower expenses relative to revenue indicate higher operational efficiency and better unit profitability.
Detailed definition
This metric measures the variable costs directly linked to generating revenue within the direct-to-consumer mortgage seg...
Peer comparison
Similar to 'Cost of Revenue' or 'Variable Origination Costs' reported by other mortgage lenders and digital financial service providers.
rkt_segment_direct_to_consumer_expense_directly_attributable_to_adjusted_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $907.96M | $927.90M | $843.42M | $869.21M | $609.43M | $558.76M | $480.45M | $505.58M | $529.22M | $479.31M | $410.16M | $529.80M | $534.05M | $551.25M | $527.95M | $610.15M | $642.79M | $683.75M | $925.31M | $962.00M |
| QoQ Change | — | +2.2% | -9.1% | +3.1% | -29.9% | -8.3% | -14.0% | +5.2% | +4.7% | -9.4% | -14.4% | +29.2% | +0.8% | +3.2% | -4.2% | +15.6% | +5.3% | +6.4% | +35.3% | +4.0% |
| YoY Change | — | — | — | — | -32.9% | -39.8% | -43.0% | -41.8% | -13.2% | -14.2% | -14.6% | +4.8% | +0.9% | +15.0% | +28.7% | +15.2% | +20.4% | +24.0% | +75.3% | +57.7% |
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Frequently Asked Questions
- What is Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue?
- Rocket Companies (RKT) reported direct to consumer — expense, directly attributable to adjusted revenue of $962.00M in Q1 2026.
- How has Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue changed year-over-year?
- Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue increased by 57.7% year-over-year, from $610.15M to $962.00M.
- What is the long-term trend for Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue?
- Over 4 years (2021 to 2025), Rocket Companies's direct to consumer — expense, directly attributable to adjusted revenue has grown at a -6.2% compound annual growth rate (CAGR), from $3.70B to $2.86B.
- What does direct to consumer — expense, directly attributable to adjusted revenue mean?
- The variable costs incurred to originate and close loans within the direct-to-consumer segment.