Rocket Companies RKT Direct to Consumer — General and administrative expenses

Similar metrics at other companies

BBWDirect To Consumer — Selling General And Administrative Expense Segmented

$36.08M+5.0%

PSK

PSKYDirect-to-Consumer — Total Costs & Expenses

$2.15B-0.3%

PSK

PSKYDirect-to-Consumer — Other

$586M-1.8%

SHOODirect-to-Consumer — Less: Other segment items

$102.66M+84.2%

HDirect And General And Administrative Expenses

$1.63B+0.9%

KFYDigital — General and administrative expenses

$10.26M+7.9%

Questions, answered.

What is Rocket Companies's direct to consumer — general and administrative expenses?

Rocket Companies (RKT) reported direct to consumer — general and administrative expenses of $168M in Q1 2026.

How has Rocket Companies's direct to consumer — general and administrative expenses changed year-over-year?

Rocket Companies's direct to consumer — general and administrative expenses increased by 115.4% year-over-year, from $78M to $168M.

What is the long-term trend for Rocket Companies's direct to consumer — general and administrative expenses?

Over 3 years (2022 to 2025), Rocket Companies's direct to consumer — general and administrative expenses has grown at a 26.9% compound annual growth rate (CAGR), from $208.87M to $426.68M.

What does direct to consumer — general and administrative expenses mean?

This encompasses the overhead costs required to operate the direct-to-consumer segment, excluding direct personnel and marketing costs. It includes items such as technology infrastructure, office facilities, professional services, and legal/compliance costs. Monitoring this helps evaluate the scalability and operational efficiency of the segment's infrastructure.