Rocket Companies RKT Direct to Consumer — Goodwill, Impaired, Accumulated Impairment Loss

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PSK

PSKYDirect-to-Consumer — Goodwill

$1.27B-53.4%

SHOODirect-to-Consumer — Goodwill

$67.71M—

SHOODirect-to-Consumer — Goodwill, Measurement Period Adjustment

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NWLHome and Commercial Solutions — Goodwill, Impaired, Accumulated Impairment Loss

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MYRGT&D — Goodwill, Impaired, Accumulated Impairment Loss

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BLMNU.S. — Goodwill, Impaired, Accumulated Impairment Loss

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Questions, answered.

What is Rocket Companies's direct to consumer — goodwill, impaired, accumulated impairment loss?

Rocket Companies (RKT) reported direct to consumer — goodwill, impaired, accumulated impairment loss of $0 in Q4 2025.

What does direct to consumer — goodwill, impaired, accumulated impairment loss mean?

The cumulative total of all impairment charges taken against the goodwill of the Direct to Consumer segment over time. This represents the total historical loss in value recognized for assets acquired in previous business combinations.