What does direct to consumer — goodwill, impairment loss mean?

A non-cash charge recognized when the carrying value of goodwill associated with the Direct to Consumer segment exceeds its implied fair value. This reflects a downward revision in the expected future economic benefits of the acquired business unit.

Rocket Companies RKT Direct to Consumer — Goodwill, Impairment Loss

Similar metrics at other companies

PSK

PSKYDirect-to-Consumer — Goodwill

$1.27B-53.4%

SHOODirect-to-Consumer — Goodwill

$67.71M—

SHOODirect-to-Consumer — Goodwill, Measurement Period Adjustment

$700K—

LSAKConsumer — Goodwill Impairment

$549.25K—

ULSConsumer — Goodwill impairment

$0—

LSAKConsumer — Goodwill Impairment Loss Net Of Tax

$549.25K—

Other financials

Income statement

See full

Revenue$2.9B+167%

Net income$297.0M+3,070%

EPS (diluted)$0.10+225%

Balance sheet

See full

Cash & equivalents$3.0B+108%

Total debt$10.4B+3,260%

Total equity$23.2B+171%

Total assets$59.4B+135%

Cash flow

See full

Operating cash flow$1.9B+333%

CapEx$43.0M+207%

Free cash flow$1.8B+324%

Valuation

See full

Market cap$42.44B+1,776%

Enterprise value$49.9B-2,052%

P/E263×+220×

P/S4.9×+4.5×

Profitability

See full

Net margin-1.8%-2.4pp

FCF margin-16.2%—

Returns & leverage

See full

Return on equity-1.2%-1.5pp

Debt / equity0.4×+0.4×

Where this comes from

Reported directly by Rocket Companies in its filing.

Tagged under the XBRL concept us-gaap:GoodwillImpairmentLoss.

The official record: Rocket Companies’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rocket Companies's direct to consumer — goodwill, impairment loss?: Rocket Companies (RKT) reported direct to consumer — goodwill, impairment loss of $0 in Q4 2025.
What does direct to consumer — goodwill, impairment loss mean?: A non-cash charge recognized when the carrying value of goodwill associated with the Direct to Consumer segment exceeds its implied fair value. This reflects a downward revision in the expected future economic benefits of the acquired business unit.