What is Rocket Companies's direct to consumer — gross carrying amount?

Rocket Companies (RKT) reported direct to consumer — gross carrying amount of $9.98B in Q4 2025.

What does direct to consumer — gross carrying amount mean?

The original cost of intangible assets for the Direct to Consumer segment before accounting for value declines.

Rocket Companies Direct to Consumer — Gross Carrying Amount increased by 1288.3% to $9.98B in Q4 2025 compared to the prior quarter.

StatementSegment

CategoryCapital Allocation

SignalContext dependent

VolatilityStable

First reportedQ4 2024

Last reportedQ4 2025

Rolls up toGoodwill

Changes reflect the historical accumulation of intangible assets through acquisitions and business combinations.

The total original cost of intangible assets, specifically goodwill, allocated to the Direct to Consumer segment before...

Standard accounting disclosure for companies with significant intangible assets on their balance sheets.

Metric ID: rkt_segment_direct_to_consumer_gross_carrying_amount

2 periods

Range$719.00M – $9.98B

Avg YoY Growth>999%

Median YoY Growth>999%

What is Rocket Companies's direct to consumer — gross carrying amount?: Rocket Companies (RKT) reported direct to consumer — gross carrying amount of $9.98B in Q4 2025.
What does direct to consumer — gross carrying amount mean?: The original cost of intangible assets for the Direct to Consumer segment before accounting for value declines.