Rocket Companies RKT Direct to Consumer — Gross Carrying Amount
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Where this comes from
Reported directly by Rocket Companies in its filing.
Tagged under the XBRL concept us-gaap:GoodwillGross.
The official record: Rocket Companies’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Rocket Companies's direct to consumer — gross carrying amount?
- Rocket Companies (RKT) reported direct to consumer — gross carrying amount of $9.98B in Q4 2025.
- What does direct to consumer — gross carrying amount mean?
- The total original cost of intangible assets, specifically goodwill, allocated to the Direct to Consumer segment before any accumulated impairment losses are deducted. It provides the baseline valuation of the segment's intangible assets as recorded on the balance sheet.