What is Roku, Inc.'s sales & marketing?

Roku, Inc. (ROKU) reported sales & marketing of $221.22M in Q1 2026.

How has Roku, Inc.'s sales & marketing changed year-over-year?

Roku, Inc.'s sales & marketing decreased by 1.1% year-over-year, from $223.69M to $221.22M.

What is the long-term trend for Roku, Inc.'s sales & marketing?

Over 4 years (2021 to 2025), Roku, Inc.'s sales & marketing has grown at a 20.6% compound annual growth rate (CAGR), from $455.6M to $964.36M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Roku, Inc. ROKU Sales & Marketing

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Other financials

Income statement

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Revenue$1.2B+22.4%

Gross profit$564.9M+26.9%

Operating income$51.8M+190%

Net income$85.7M+412%

EPS (diluted)$0.57+400%

Balance sheet

See full

Cash & equivalents$1.6B-26.9%

Total debt$501.1M-13.2%

Total equity$2.7B+5.8%

Total assets$4.4B+4.1%

Cash flow

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Operating cash flow$199.1M+43.5%

CapEx$3.1M+62.3%

Free cash flow$196.0M+43.3%

Valuation

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Market cap$21.35B+61.1%

Enterprise value$20.2B+74.6%

P/E106×—

P/S4.3×+1.3×

Profitability

See full

Gross margin44.2%+0.4pp

Operating margin-2.4%-1.0pp

Net margin4.1%+2.9pp

FCF margin10.8%+3.7pp

Returns & leverage

See full

Return on equity7.8%+5.7pp

Debt / equity0.2×0.0×

Current ratio2.9×0.0×

Where this comes from

Reported directly by Roku, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Roku, Inc.’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Roku, Inc.'s sales & marketing?: Roku, Inc. (ROKU) reported sales & marketing of $221.22M in Q1 2026.
How has Roku, Inc.'s sales & marketing changed year-over-year?: Roku, Inc.'s sales & marketing decreased by 1.1% year-over-year, from $223.69M to $221.22M.
What is the long-term trend for Roku, Inc.'s sales & marketing?: Over 4 years (2021 to 2025), Roku, Inc.'s sales & marketing has grown at a 20.6% compound annual growth rate (CAGR), from $455.6M to $964.36M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.