What is Rumble, Inc.'s sales & marketing?

Rumble, Inc. (RUM) reported sales & marketing of $8.53M in Q1 2026.

How has Rumble, Inc.'s sales & marketing changed year-over-year?

Rumble, Inc.'s sales & marketing increased by 134.5% year-over-year, from $3.64M to $8.53M.

What is the long-term trend for Rumble, Inc.'s sales & marketing?

Over 3 years (2022 to 2025), Rumble, Inc.'s sales & marketing has grown at a 57.4% compound annual growth rate (CAGR), from $6.12M to $23.89M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Rumble, Inc. RUM Sales & Marketing

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Segments

By segment

See full

Single Operating$8.53M+134%

Other financials

Income statement

See full

Revenue$25.5M+7.4%

Gross profit-$1.5M+75.7%

Operating income-$39.1M-7.5%

Net income-$30.3M-1,042%

EPS (diluted)-$0.12-1,100%

Balance sheet

See full

Cash & equivalents$219.0M+2,198%

Total debt$1.6M+1.1%

Total equity$249.9M-26.4%

Total assets$311.2M-20.4%

Cash flow

See full

Operating cash flow-$16.6M-14.6%

CapEx$1.1M+731%

Free cash flow-$17.7M-21.1%

Valuation

See full

Market cap$1.86B-27.7%

Enterprise value$1.64B-36.5%

P/S18.1×-7.2×

Profitability

See full

Gross margin-12.1%-5.4pp

Operating margin-126.4%-3.7pp

Net margin-106.9%-41.5pp

FCF margin-75.8%+8.2pp

Returns & leverage

See full

Return on equity-37.1%-14.7pp

Debt / equity0×0.0×

Current ratio4.7×-5.2×

Where this comes from

Reported directly by Rumble, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Rumble, Inc.’s 10-Q, filed May 14, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rumble, Inc.'s sales & marketing?: Rumble, Inc. (RUM) reported sales & marketing of $8.53M in Q1 2026.
How has Rumble, Inc.'s sales & marketing changed year-over-year?: Rumble, Inc.'s sales & marketing increased by 134.5% year-over-year, from $3.64M to $8.53M.
What is the long-term trend for Rumble, Inc.'s sales & marketing?: Over 3 years (2022 to 2025), Rumble, Inc.'s sales & marketing has grown at a 57.4% compound annual growth rate (CAGR), from $6.12M to $23.89M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.