What is Vivid Seats Inc.'s resale — sales & marketing?

Vivid Seats Inc. (SEAT) reported resale — sales & marketing of $0 in Q1 2026.

What does resale — sales & marketing mean?

This metric captures the specific selling and marketing expenditures allocated to the resale segment to drive ticket sales and customer acquisition. It reflects the investment required to promote inventory and maintain market share within the resale channel. Analyzing this helps evaluate the efficiency of marketing spend relative to the revenue generated by the resale segment.

Vivid Seats Inc. SEAT Resale — Sales & Marketing

Other segment segments

Market Place

$49.95M-22.1%

Similar metrics at other companies

TRNSService — Sales & Marketing

$7.49M+30.3%

MHOSelling Expense

$55.34M+4.8%

MBLYAll Other Segments — Sales & Marketing

$2M-33.3%

INT

INTTSelling Expense

$4.22M-7.2%

BOOTSingle Reportable — Sales & Marketing

$103.9M+22.9%

NTICSelling Expense

$4.71M+12.0%

Other financials

Income statement

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Revenue$97.5M-27.1%

Gross profit$119.2M+9.3%

Operating income$21.7M+40.3%

Net income-$14.6M-38.6%

EPS (diluted)-$1.35-43.6%

Balance sheet

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Cash & equivalents$143.6M-28.0%

Total debt$382.6M-0.8%

Total equity-$95.4M-125%

Total assets$691.7M-56.9%

Cash flow

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Operating cash flow$46.0M+282%

CapEx$23.0K-98.7%

Free cash flow$46.0M+270%

Valuation

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Market cap$71.64M-63.1%

Enterprise value$310.71M-28.3%

P/E0.1×—

P/S0.2×-0.2×

Profitability

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Net margin193.6%—

FCF margin-5.1%—

Returns & leverage

See full

Return on equity562.2%—

Debt / equity1.4×+0.2×

Current ratio0.7×-0.1×

Where this comes from

Reported directly by Vivid Seats Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Vivid Seats Inc.’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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What is Vivid Seats Inc.'s resale — sales & marketing?: Vivid Seats Inc. (SEAT) reported resale — sales & marketing of $0 in Q1 2026.
What does resale — sales & marketing mean?: This metric captures the specific selling and marketing expenditures allocated to the resale segment to drive ticket sales and customer acquisition. It reflects the investment required to promote inventory and maintain market share within the resale channel. Analyzing this helps evaluate the efficiency of marketing spend relative to the revenue generated by the resale segment.