Sirius XM SIRI Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Sirius XM in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Sirius XM’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Sirius XM's sales & marketing?
- Sirius XM (SIRI) reported sales & marketing of $187M in Q1 2026.
- How has Sirius XM's sales & marketing changed year-over-year?
- Sirius XM's sales & marketing decreased by 1.6% year-over-year, from $190M to $187M.
- What is the long-term trend for Sirius XM's sales & marketing?
- Over 4 years (2021 to 2025), Sirius XM's sales & marketing has grown at a -7.9% compound annual growth rate (CAGR), from $1.06B to $760M.
- What does sales & marketing mean?
- The total cost of advertising, promotions, and sales efforts to attract and keep customers.
- How do you interpret sales & marketing?
- Increasing spend can drive growth, but if revenue does not follow, it suggests diminishing returns on marketing investments.
- How does sales & marketing compare across companies?
- Standard operating expense line item across most consumer-facing and service-oriented businesses.