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SharkNinja SN Business Segments

TTM Q1 '25TTM Q4 '24TTM Q3 '24TTM Q2 '24TTM Q1 '24
Net Sales by Product
Beauty and Home Environment Appliances$564.44M+42.4%$568.74M+67.8%$511.3M$453.87M$396.43M
Cleaning Appliances$1.99B+5.8%$2.06B+13.4%$2B$1.94B$1.88B
Cooking and Beverage Appliances$1.63B+8.2%$1.72B+19.1%$1.65B$1.58B$1.51B
Food Preparation Appliances$1.18B+50.5%$1.18B+80.3%$1.05B$916.18M$784.9M
Concentration risk, percentage by Product
Beauty and Home Environment Appliances19%+10.5pp10.3%+2.3pp9.7%9.2%8.6%
Cleaning Appliances64.1%+22.6pp37.3%-5.5pp38.7%40.1%41.4%
Cooking and Beverage Appliances51.6%+18.4pp31.1%-2.8pp31.8%32.5%33.2%
Food Preparation Appliances40.3%+23.5pp21.3%+6.0pp19.8%18.3%16.8%
Net Sales by Geography
Domestic$3.69B+14.9%$3.8B+25.8%$3.6B$3.41B$3.21B
International$1.68B+23.3%$1.73B+40.2%$1.61B$1.48B$1.36B
Concentration risk, percentage by Geography
Domestic120.6%+50.2pp68.7%-2.3pp69.3%69.9%70.4%
International54.4%+24.8pp31.3%+2.3pp30.7%30.2%29.6%

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Questions, answered.

How does SharkNinja break its business down?
SharkNinja (SN) reports net sales by product across 4 parts — Beauty and Home Environment Appliances, Cleaning Appliances, Cooking and Beverage Appliances and Food Preparation Appliances. Each is extracted from the segment footnotes and tracked over time.
Where does SharkNinja's segment data come from?
Segment breakdowns are pulled from the segment footnotes in SharkNinja's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.