SharkNinja SN Business Segments
| Q1 '26 | Q4 '25 | Q1 '25 | Q4 '24 | Q3 '24 | ||
|---|---|---|---|---|---|---|
| Net Sales by Product | ||||||
| Beauty and Home Environment Appliances | $194.14M+40.8% | —— | $137.89M-3.0% | $142.18M+67.8% | $142.18M+67.8% | |
| Cleaning Appliances | $516.55M+17.0% | —— | $441.42M-14.4% | $515.88M+13.4% | $515.88M+13.4% | |
| Cooking and Beverage Appliances | $414.59M+19.8% | —— | $345.94M-19.4% | $429.41M+19.1% | $429.41M+19.1% | |
| Food Preparation Appliances | $287.53M-3.3% | —— | $297.39M+0.9% | $294.68M+80.3% | $294.68M+80.3% | |
| Concentration risk, percentage by Product | ||||||
| Beauty and Home Environment Appliances | 13.7%+2.4pp | —— | 11.3%+8.7pp | 2.6%+0.6pp | 2.6%+0.6pp | |
| Cleaning Appliances | 36.6%+0.5pp | —— | 36.1%+26.8pp | 9.3%-1.4pp | 9.3%-1.4pp | |
| Cooking and Beverage Appliances | 29.3%+1.0pp | —— | 28.3%+20.5pp | 7.8%-0.7pp | 7.8%-0.7pp | |
| Food Preparation Appliances | 20.4%-3.9pp | —— | 24.3%+19.0pp | 5.3%+1.5pp | 5.3%+1.5pp | |
| Net Sales by Geography | ||||||
| Domestic | $915.99M+8.4% | —— | $845.09M-10.9% | $948.93M+25.8% | $948.93M+25.8% | |
| International | $496.82M+31.6% | —— | $377.55M-12.9% | $433.23M+40.2% | $433.23M+40.2% | |
| Concentration risk, percentage by Geography | ||||||
| Domestic | 64.8%-4.3pp | —— | 69.1%+51.9pp | 17.2%-0.6pp | 17.2%-0.6pp | |
| International | 35.2%+4.3pp | —— | 30.9%+23.1pp | 7.8%+0.6pp | 7.8%+0.6pp |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does SharkNinja break its business down?
- SharkNinja (SN) reports net sales by product across 4 parts — Beauty and Home Environment Appliances, Cleaning Appliances, Cooking and Beverage Appliances and Food Preparation Appliances. Each is extracted from the segment footnotes and tracked over time.
- Where does SharkNinja's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in SharkNinja's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
